The problem
When visiting astro photo related forums and while participating in various Yahoo discussion groups I often see questions related to getting the right colors or color balance in images. Generally this revolves around finding the right factors for either debayering or for combining color channels into a color image. Sometimes G2V stars or even color cards are suggested as sources of calibration data. These techniques can deliver decent results but are at best cumbersome and really don't get you all the way there. You still need to adjust color balance later during processing. So why go through all this trouble when a few simple assumptions can get you more than 95% of the way there?
The solution
PixInsight provides a number tools (processes in PI nomenclature) to make getting the right color easy. Here I show two of these tools: BackgroundNeutrlization (BN) and ColorCalibration (CC). This brief article does not explain these processes in detail but merely shows what can be done with even the default settings and not much effort at all. The image is a stack of 5 subs at 15m each. I intend to capture far more subs and fix other issues before processing it but it made a decent example. Please ignore any defects and noise you see. It's about color. The image is a 32b TIFF directly from DeepSkyStacker, made visible by applying a ScreenTransferFunction (STF) in PI. STF does not modify the data but allows us to see 32b data on an 8b screen. BN and CC work best when applied on linear images so you are recommened to apply these early on during processing.

Here the 32b TIFF from DeepSkyStacker is loaded in PixInsight. It appears dark because of the huge dynamic range being compressed into 8b color.

Here an automatic Screen Transfer Function was applied. This does not change the data, just how it's presented on the screen. I drew a small preview in a dark area of the image that I expect to be just background without any nebulosity. The preview was chosen as the reference image for the Background Neutralization (BN) process.

After applying BN the colors look quite a bit better already.

Here I've added Preview02 around an area with stars that appear white. I then started the Color Calibration (CC) process and provided the previews as reference images and applied it. The change is subtle but worthwhile and low effort.
Notes
This was a really quick demonstration of how powerful these tools are even when used in default mode. With more careful adjustment of the parameters you can achieve even better results. After stretching and other processing you may decide to manually adjust the color balance a bit to your liking. BN and CC are not meant to replace artistic license but to give you tools that help get you in the right direction. No more excuses for purple backgrounds and colored stars. No struggling with G2V stars and trying to compensate for LP filters and spectrum response of your camera. Forget about atmospheric extinction. Use the image to calibrate itself using simple assumptions: the sky is gray (not black) and stars on average are white. This technique is a bit problematic when there is no visible background. In that case other techniques can be employed.